Stef Ivanov – Medium

Stef Ivanov
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Design For Growth

The Tale of a Failed Product — Design for Growth

You can find hundreds of stories about failed startups and the complex reasons why the founders’ fairytales didn’t have a happy ending…

4 min readMay 28, 2021

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The Tale of a Failed Product — Design for Growth

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Stef Ivanov
in
Design For Growth

We’re Entering the Era of Branding — Here’s Why — Design for Growth

Can You Estimate the Value of Branding?

7 min readMar 11, 2021

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We’re Entering the Era of Branding — Here’s Why — Design for Growth

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Stef Ivanov
in
Design For Growth

The Ultimate Guide to User Onboarding

It’s no secret that churn starts during the onboarding. You’re much more likely to delete an app you’ve recently installed than to become…

11 min readOct 20, 2020

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The Ultimate Guide to User Onboarding

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Stef Ivanov
in
Design For Growth

How to Tell a Story With Design

Why is storytelling in design so important? The short answer is — storytelling evokes emotions, emotions make people act, and when it…

6 min readJul 27, 2020

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How to Tell a Story With Design

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Stef Ivanov
in
Design For Growth

The Ultimate Design Brief Template

A successful design project starts with a clear design brief, outlining the project objectives, deliverables, and timeframe.

2 min readJun 12, 2020

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The Ultimate Design Brief Template

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Stef Ivanov
in
Design For Growth

Defining “Growth Designer” and Why This Is the Future of Design

What is a growth designer? Most emerging specialities would first become a buzzword that techies love to throw around or use to define…

4 min readApr 17, 2020

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Defining “Growth Designer” and Why This Is the Future of Design

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Stef Ivanov
in
Design For Growth

16 UX and UI Design Tips That Always Deliver Growth

UX is a discovery process. We often argue that user experience doesn’t start and finish with a project. As long as your product is live…

5 min readApr 17, 2020

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16 UX and UI Design Tips That Always Deliver Growth

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Stef Ivanov
in
UX Planet

17 Product Lessons I’ve Learned from Working with 100 Startups

In the last few years, I’ve had the opportunity to design over 100 digital products in a variety of industries. It’s been an amazing…

8 min readFeb 20, 2020

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17 Product Lessons I’ve Learned from Working with 100 Startups

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Stef Ivanov
in
Design For Growth

How UX Impacts SEO — 10 UX Fixes That Will Improve Your Google Ranking — Design for Growth

Strong keywords and quality backlinks are still important SEO factors, but in 2020 all Google cares about is if users genuinely like your…

7 min readFeb 4, 2020

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How UX Impacts SEO — 10 UX Fixes That Will Improve Your Google Ranking — Design for Growth

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Stef Ivanov
in
Design For Growth

Top 30 Design and UX Trends for 2020

Design is always evolving and similarly to fashion, old trends often come back. For example, flat design was the king of UI and UX in the…

12 min readDec 18, 2019

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Top 30 Design and UX Trends for 2020

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Stef Ivanov

Stef Ivanov

Founder & Lead Designer at Pony. Worked with 150+ startups. Clients backed by YC, Techstars, Seedcamp and more. Give some love and tap〚 Follow ⟧ 🙏

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